Revolutionizing Email Analytics: Usabilla Takes the Mystery Out of Why Your Emails Aren’t Converting

Usabilla’s new product Usabilla Live for Email expands live feedback analysis into email, introducing new content-focused ways to gain insight into reader experience.

27 FEBRUARY 2014, AMSTERDAM, THE NETHERLANDS
Summary
Usabilla Live for Email enters the market to answer the age old question; ‘Why aren’t our emails engaging our readers?’ By prioritizing user feedback on email content, Usabilla aims to get to the heart of how customers feel about the emails they receive. Beyond numbers, simple trend lines, and click tallies, Usabilla’s focus on content goes where lots of email analytics couldn’t. It’s this focus on reader experience that introduces a new level of depth to company-customer relationships.

Amsterdam, The Netherlands, February 27, 2014 

Usabilla (usabilla.com) has evolved their live feedback tool, widely popular in websites, into email. On March 4th, Usabilla Live for Email enters the market to answer the age old question; ‘Why aren’t our emails engaging our readers?’ By prioritizing user feedback on email content, Usabilla aims to get to the heart of how customers feel about the emails they receive. Beyond numbers, simple trend lines, and click tallies, Usabilla’s focus on content goes where lots of email analytics couldn’t. It’s this focus on reader experience that introduces a new level of depth to company-customer relationships.

This product looks to broaden companies’ knowledge of reader experience; whether it be emails in customer support, marketing campaigns, newsletters, product launches, A/B tests or personal emails.

Like all products within the Usabilla product suit, implementation is extremely simple and straightforward. Usabilla Live for Email offers a live widget embedded within the email, doing away with reply emails. With this widget, recipients can give a rating, leave a comment, and offer any advice or suggestions. This feedback offers instant and actionable results, allowing clients to build successful campaigns, increase conversion and improve their overall customer experience. 

Rebranding of existing products

With the launch of Usabilla Live for Email, Usabilla has decided to rename their current visual tool to Usabilla Live for Websites. In addition to that, what was Usabilla Survey will now be rebranded to Usabilla Visual Survey.

Quotes
"With Usabilla Live for Email, we make it incredibly easy for customers to get clear, constructive, and actionable feedback from their emails. Our tool helps clients look beyond analytics and truly understand why their emails don’t convert." Marc van Agteren, CEO at Usabilla
"Our goal is to help our clients better understand their customers. Seeing the continual success of Usabilla Live for Websites, we want to further empower our clients. By extending our feedback standard into emails, our clients can improve their allround customer experience." Roel Jansen, Business Development Manager at Usabilla
About Usabilla

Founded by Paul Veugen in 2009, Usabilla helps big brands like Philips, CNN, Tommy Hilfiger, Nike & KLM improve their digital channels. How? With targeted, contextual user feedback. Whether it’s a website, app or email, Usabilla gives users an easy way to let brands know what they think so they can get the insights they need to optimize for a better experience.


For more information visit usabilla.com

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